Safiyo Secures $1M Seed Round to Revolutionize AI-Driven Consumer Insights in Emerging Markets

Safiyo is thrilled to announce a major step forward in our mission to empower organizations with intelligent consumer insights from emerging markets worldwide. We are excited to share that we have successfully raised $1,000,000 in our latest funding round—a robust affirmation from our investors that our vision and technology are set to redefine the data landscape. As an automated data platform, Safiyo harnesses the power of artificial intelligence to deliver digital-led data collection and smart insights, bridging the gap between businesses and the consumers they serve. Our platform is tailored to help businesses navigate complex consumer environments through features such as understanding informal retail data, measuring media consumption across TV, radio, and billboards, studying occasion-based consumption, as well as revealing behaviors in both online and offline shopping spaces. This new injection of capital will be invested in further enhancing our AI-driven analytics capabilities and expanding our technological infrastructure. It will also support new initiatives designed to improve the speed and accuracy of our data delivery, ensuring that our clients consistently receive transparent and on-demand insights to drive quick, data-driven decisions. By deepening our research and development efforts, we aim to further simplify the process of understanding consumer behavior, empowering businesses across the globe to refine marketing strategies and make informed decisions with confidence. At Safiyo, our passion for connecting businesses to consumers through insightful analytics remains at the heart of what we do. Discover more about our journey and get in touch with our team at https://safiyo.ai/contact/ to learn how our innovative solutions can transform your data approach.