Route Secures $250M Series B Funding to Revolutionize the Post-Purchase Experience

Route, the leader in the post-purchase experience, is thrilled to announce that it has successfully raised $250,000,000 in new funding—a milestone that underlines the market’s confidence in our dynamic approach to transforming ecommerce interactions. Since opening our doors in 2019, Route has emerged as an indispensable partner for merchants seeking to deliver exceptional experiences from purchase to re-discovery. Our innovative platform, which brings together licensed shipping insurance, rapid issue resolution, comprehensive package tracking, carbon-neutral shipping, and targeted remarketing strategies, empowers brands to manage the unexpected and convert even negative situations into lasting opportunities for enhanced customer loyalty. This new infusion of capital will be strategically allocated to accelerate technological enhancements and expand our seamless integrations with leading ecommerce platforms such as Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, and WooCommerce. In addition to bolstering these integrations, our funding will support the development of custom API solutions tailored for enterprise merchants, ensuring that no matter the scale, every brand can safeguard its customers and reputation. With a robust network of over 13,000 brands and more than 3 million active app users protecting nearly 150 million orders to date, Route is poised to expand its capabilities and further cement its position as a trusted partner in ecommerce innovation. We remain committed to turning every post-purchase interaction into a strategic advantage for brands around the globe. Discover how we’re revolutionizing the post-purchase journey at route.com/demo and join us as we continue to set new standards for customer care and operational excellence.