Prima Assicurazioni Secures €100M Funding to Accelerate Global Expansion and Revolutionize Insurtech

In a major milestone for our company, Prima Assicurazioni is thrilled to announce that we have raised €100,000,000 in our latest funding round. With this significant capital boost, we are poised to amplify our efforts to revolutionize the insurance industry across Europe. Since our inception in 2015, Prima has been at the forefront of the insurtech revolution, leveraging cutting-edge technology to offer unparalleled customer experiences and competitive pricing. Today, with 4.2 million customers, €1.3 billion in Gross Written Premiums, and a dedicated team of over 1,000 professionals, we have solidified our position as one of the world’s most successful insurtech players. The funds will be strategically invested in expanding our digital and product innovations, enhancing our proprietary tech platforms, and scaling our market presence in both established and emerging regions. As the market leader in Italy’s online motor insurance sector since 2020, and with our successful foray into the Home and Family segment launched in 2021, we are now set to broaden our suite of insurance solutions, making us a one-stop-shop for all customer needs. Our international expansion continues to gain momentum with teams already thriving in London and Madrid, strengthening our foothold in the UK and Spanish markets. Backed by financial powerhouses like Goldman Sachs, The Blackstone Group, and The Carlyle Group, our journey of innovation and expansion is backed by formidable financial expertise. This funding not only accelerates our mission to deliver great experiences at great prices but also reinforces our commitment to transform the entire insurance value chain through digital modernization. We are excited for what the future holds and look forward to furthering our promise of excellence across every market we serve.