Persi Raises $660K Pre-Seed Funding

Persi, a B2B2C consumer technology solution for fashion ecommerce, has announced it has secured $660,000 in funding from investors. The capital injection marks a significant step for the company, which specializes in enhancing personalization for online fashion retailers. Persi aims to bridge the gap between a customer's existing wardrobe and new product recommendations, offering a more tailored shopping experience. At its core, Persi operates as a personal wardrobe builder that integrates directly with ecommerce platforms. This integration allows the technology to recommend products that are highly relevant to a customer's individual style preferences and their current clothing collection. By understanding a consumer's unique needs, Persi empowers retailers to accurately suggest complementary items and complete looks. This capability is designed to deliver several key benefits for retailers, including an increase in average basket size, improved conversion rates, and a reduction in product returns. This funding round underscores investor confidence in Persi's approach to consumer personalization within the competitive fashion retail sector. The newly secured capital will be strategically deployed to scale the company's operations and accelerate the development of its core technology. Persi plans to use these funds to expand its integration capabilities with more fashion ecommerce retailers and to enhance its AI-driven recommendation engine, further refining the personalized shopping experience for end-users. Looking ahead, Persi is focused on solidifying its position as a leading provider of personal styling technology. The company intends to continue innovating its platform to meet the evolving demands of both retailers and consumers, with a clear objective of driving sustained growth and market penetration in the coming months and years.