MG ALBA Secures £14.8M to Expand Gaelic Television Horizons in Scotland

MG ALBA, a trailblazer in the Scottish media landscape known for its commitment to broadcasting a diverse array of Gaelic television programmes, is thrilled to announce a substantial funding milestone as it successfully raised £14,800,000. Incorporated by statute, MG ALBA has played an instrumental role in enriching Scotland’s cultural tapestry since its inception, delivering content that not only entertains but also preserves and promotes the Gaelic language. Since September 19, 2008, the company has worked in a remarkable partnership with the BBC to broadcast BBC ALBA—a dedicated digital television channel reaching 5% of the Scottish audience on digital satellite. This new capital injection is set to form the cornerstone of MG ALBA’s ambitious strategy to broaden its viewership and impact. The funds will primarily be directed toward securing distribution on digital cable and digital terrestrial television networks, marking a significant shift that promises universal access across Scotland. This expansion is poised to break down existing barriers, ensuring that Gaelic programming is accessible to households far beyond the limits of current satellite reception. In doing so, MG ALBA not only furthers its mission of fostering Gaelic culture but also strengthens its position as a key contributor to Scotland’s broadcasting future. The investment represents a robust vote of confidence from the funding community, underpinning both the cultural and commercial viability of the channel and paving the way for innovative approaches to reach underserved audiences. This transformative initiative stands as a testament to MG ALBA’s enduring dedication to cultural preservation and its forward-thinking vision for Scottish media accessibility in the 21st century.