Kootenay Rockies Tourism Association Secures $110,000 Funding for Sustainable Tourism Growth

The Kootenay Rockies Tourism Association (KRT) is excited to announce a significant funding achievement, having raised $110,000 to further advance sustainable tourism in the breathtaking Kootenay region. As a not-for-profit society governed by the BC Societies Act, KRT operates as one of five Regional Destination Management Organizations dedicated to fostering a thriving tourism sector. This newly secured funding will be pivotal in strengthening collaborations between key stakeholders, including the Ministry of Tourism, Arts, Culture and Sport, and Destination BC, while also supporting local municipalities, Indigenous communities, and tourism businesses. By enhancing communication and resource sharing among these entities, KRT aims to drive impactful initiatives that promote the natural beauty and rich cultural heritage of the Kootenays, ensuring that the region remains an attractive destination for visitors. The funds will be allocated towards programs aimed at sustainable tourism development, community engagement, and marketing strategies tailored to highlight the unique experiences the Kootenay Rockies have to offer. This investment not only signals confidence in the potential of the local tourism economy but also affirms KRT's commitment to preserving the environment and promoting responsible travel practices. With this funding, KRT is poised to make significant strides in creating a more sustainable and vibrant tourism landscape, ultimately benefiting the diverse communities and businesses that call the Kootenay Rockies home.