Intotum Receives $70,000 Investment for Inclusive Apparel

Intotum, a company focused on adaptive fashion, has secured $70,000 in investment capital from investors. This initial funding marks a significant step for the company as it aims to expand its mission of providing stylish and functional clothing for individuals with disabilities. The investment underscores a growing recognition of the market need for inclusive design within the fashion industry. Founded by Hanan Tantush, a London College of Fashion graduate and award-winning adaptive designer, Intotum was established to address a critical gap in the market. Tantush observed the struggles of her grandfather in finding comfortable yet fashionable clothing after stoma and urostomy surgery, which motivated her to create solutions. Intotum designs reflect high street trends while incorporating concealed, built-in functionalities, promoting ease of dressing and fostering independence and individuality for a community often overlooked by mainstream fashion. The development of Intotum's garments involves a collaborative process, integrating knowledge exchange between the designer and customers. The company utilizes modern sports and performance wear techniques and conducts extensive testing to ensure comfort and durability in its clothing, making it suitable for everyday wear. By incorporating user feedback based on the lived experiences of the disabled community and their support networks, Intotum endeavors to carve out a dedicated space for this community within the fashion industry, amplifying their voices and contributing to the growth of adaptive fashion. Intotum plans to use the newly secured funds for growth initiatives, including further product development and expanding its market reach. This capital is expected to support the company's efforts to enhance its product offerings and establish a stronger presence. Moving forward, Intotum aims to continue empowering individuals through innovative design and fostering greater inclusivity within the broader fashion landscape.