Hurb Raises $24M to Redefine Travel: Optimizing Time Through Science and Universal Design

Hurb is thrilled to announce a successful funding round that raised US$24,000,000—a significant milestone for a company dedicated to creating products that serve people rather than bombard them with ads. At Hurb, our mission is to design solutions that stand the test of time by truly solving problems and optimizing everyday routines; our guiding vision, “Optimize Time Through Science,” reflects the core of our commitment. We draw inspiration from universally accessible transportation systems, such as subway stations where good design effortlessly guides people from unfamiliar points A to B, regardless of language or background. Like the intuitive direction-finding abilities we all possess—even when distracted—our products, ranging from travel solutions to experiences, are engineered to simplify lives and bridge diverse cultural gaps. With our passionate team of over 900 professionals, including world-class software engineers, machine learning specialists, data enthusiasts, and problem solvers based out of Rio, Porto, and Montreal, we are uniquely positioned to advance our mission. The newly raised funds will fuel product innovation, research, and development, enabling us to refine our offerings, scale our technology, and expand our service range to make travel easier and more intuitive for everyone. By focusing on efficiency and the elegance of good design, we are committed to shortening the distance between need and resolution, ensuring that each product not only meets a real problem but does so with simplicity and universal appeal. This investment in Hurb reinforces our vision of a world where time is optimized, accessibility is enhanced, and every journey—no matter how unfamiliar—leads you home.