Hootsuite Secures $99.3M Funding to Revolutionize Social Media Mastery and Empower Brands

Hootsuite, the social media powerhouse known for transforming how brands engage with audiences, is excited to announce a significant funding milestone. The company has successfully raised $99.3 million—a bold vote of confidence in its vision and innovative platform. As many brands struggle to cut through the noise of clunky social strategies and ineffective tools, Hootsuite’s mission stands clear: Too many brands suck at social. Yours doesn’t have to. With thousands of brands already relying on its platform to launch brilliant social campaigns, drive seamless 5-star social commerce experiences, and consolidate customer conversations in a single, efficient hub, Hootsuite continues to redefine what success looks like in the digital era. This recent capital infusion will allow Hootsuite to scale its operations even further, investing in advanced features and enhanced user experience. The funds will also accelerate the development of robust integrations and analytical tools that empower marketers to make more data-driven decisions. In addition to platform enhancements, a portion of the investment is earmarked for expanding Hootsuite Academy. By offering free online education and paid certifications in social media marketing, social selling, and platform usage, the Academy has already helped thousands master critical social media skills—and its expanded resources will only increase access to professional growth opportunities. This funding round marks a new chapter in Hootsuite’s journey to equip every brand with the right tools and expertise for social media success. To learn more about the tailored Hootsuite plan for your brand, visit hootsuite.com/plans, or get started with free platform training at hootsuite.com/education.