Foundation Raises £11M in Pre-Seed Round to Revolutionize Ethical Fashion PR and Sales in the UK

We are thrilled to announce that Foundation, the premier sales and PR agency dedicated to ethical and sustainable fashion and lifestyle brands in the UK, has successfully raised £11,000,000 in our latest funding round. This significant investment will enable us to further enhance our commitment to representing and promoting a diverse array of eco-conscious brands, including esteemed names such as Komodo, Terra Plana, and Vivo Barefoot. With access to over 700 stores across the UK, including major retailers like ASOS and Ascension, our sales team is uniquely positioned to drive consumer engagement and foster brand loyalty in a rapidly evolving market. The funds will not only allow us to expand our portfolio of ethical brands but also enhance our PR capabilities, initiatives, and outreach. Our dedicated PR team, well-known for its innovative work with brands like Monkee Genes and Eco-Age, will leverage this investment to amplify the narratives of sustainability and ethical practices in the fashion industry. Additionally, we aim to increase our efforts in workshops, talks, and seminars on sustainable fashion—an initiative that has already seen us collaborating with key institutions like the London College of Fashion and the Ethical Fashion Forum. This new funding marks a pivotal moment for Foundation as we continue to champion responsible consumerism and support brands striving for a positive impact on society and the environment. Stay tuned for exciting developments as we elevate the dialogue around sustainable fashion in the UK and beyond!