Firenze Secures £750,000 in Pre-Seed Funding to Revolutionize Wealth Management Loan Offerings

Firenze is excited to announce the successful completion of a £750,000 funding round, a significant milestone that will empower the company to enhance its innovative platform for wealth managers, advisers, and investment platforms. This strategic funding will enable Firenze to streamline its operations, expand its capabilities, and further revolutionize the lending landscape. Traditionally, Lombard loans have been a privilege reserved for clients with substantial wealth, often requiring assets to be transferred to private banks for custody—a process that has stifled accessibility and flexibility. However, Firenze is breaking down these barriers by providing an integrated loan platform that allows clients to secure investment-backed loans starting from as little as £25,000 without the hassle of moving their assets. With this funding, Firenze will enhance its technology for application processing, underwriting, and monitoring of loans, ensuring a seamless experience for both clients and advisers. By managing consumer credit compliance and providing the necessary capital, the company empowers wealth managers and investment platforms to meet their clients' liquidity needs, facilitating wealth growth and more sophisticated tax planning options. Moreover, this innovation helps these financial professionals attract and retain assets under management (AUM), ultimately positioning them to better service their clients. Firenze’s commitment to reshaping the investment-backed lending market underscores its vision to democratize access to financial resources, making quality lending solutions available for a broader audience.