FCTRY LAb Secures $15M Series A to Democratize Footwear Innovation and Disrupt Sneaker Monopoly Markets

FCTRY LAb, a cutting-edge, venture-backed footwear prototyping lab, proudly announces its recent successful funding round of $15,000,000. This remarkable milestone not only underscores the company’s innovative approach to democratizing footwear development for brands, athletes, and influencers, but also reinforces its mission to disrupt the longstanding economic monopoly held by major sneaker brands. By leveraging state-of-the-art technology and tech-enabled processes, FCTRY LAb is uniquely positioned to accelerate domestic speed to market and navigate the challenges posed by overseas supply chain delays. The infusion of funds will be dedicated to expanding the lab’s groundbreaking research and development capabilities, further refining its agile prototyping process, and enhancing strategic partnerships with key industry stakeholders. This investment round is backed by an impressive consortium of investors, ranging from prominent venture capital firms to renowned professional athletes and angel investors. Notable contributors include the Co-Founder of Tinder (via Time Zero Capital), the Co-Founder of WeWork, the West Coast Head of Warburg Pincus, as well as a collective of NBA and NFL stars through Chicago-based Aurelien Capital. Leading the venture capital investment was LA-based Slauson & Co, which is supported by PayPal, with additional impactful contributions from Relay Ventures, Elysian Park Ventures—the private investment arm of the Los Angeles Dodgers ownership group—Level One Fund, and Fog City Capital among others. The new funding will empower FCTRY LAb to sustain its aggressive innovation strategy, further disrupt traditional market power dynamics, and drive faster, more responsive product development cycles. With its robust financial backing and visionary approach, FCTRY LAb is set to redefine the future landscape of sneaker prototyping and footwear innovation.