Empowering Fashion with Purpose: SUNO Secures $125 Million in Series B Funding

Suno, the acclaimed premium women's apparel brand co-founded by Max Osterweis and Erin Beatty, has successfully raised an impressive $125 million in its latest funding round. Established in 2008, Suno was born from a vision to create ethically produced fashion that reflects the rich cultural heritage of countries like Kenya, India, Peru, and the United States. Inspired by the post-election violence in Kenya, Osterweis utilized the vibrant collection of Kenyan Kangas to develop a high-end collection with a conscience, making it a pioneer in sustainable fashion. The latest influx of capital will be instrumental in expanding Suno’s design capabilities and bolstering its production processes, allowing the company to further engage local artisans while promoting sustainable practices. This funding will not only enhance Suno’s innovative designs, characterized by unique prints, textures, and intricate embroideries, but will also facilitate the brand's growth in the retail market, where it is already featured in over 70 prestigious outlets worldwide, including Neiman Marcus and Saks Fifth Avenue. The recognition Suno has gained, such as being a two-time finalist in the Vogue/CFDA Fashion Fund and the recipient of the CFDA Swarovski Award for Womenswear, demonstrates its potential and commitment to fashion with purpose. As Suno embarks on this new phase of growth, it remains focused on its mission to elevate the status of ethically produced fashion and empower communities while delivering beautiful, feminine styles to fashion-conscious consumers across the globe.