Elder Raises $21M for Live-in Care Expansion

Elder, a leading introductory live-in care agency, has secured $21,000,000 in a recent funding round. The company specializes in connecting older individuals with experienced live-in carers, enabling them to receive personalized support and remain in the comfort of their own homes. This investment underscores the growing demand for alternatives to traditional residential care facilities. The company addresses a significant preference among older people to stay in their homes as they age, rather than moving into a care home. Elder’s model provides a solution by matching individuals with vetted carers tailored to their specific needs and personalities. This allows clients to maintain their independence, continue familiar routines, and stay within their cherished environments, often alongside their pets and personal belongings. The service aims to ensure dignity and choice for the elderly, offering a full-time care option that prioritizes their happiness and wellbeing within their own communities. This substantial capital injection is intended to fuel Elder's strategic expansion. The company plans to deploy the funds to accelerate its growth initiatives, enhance its technological platform, and extend its reach across the UK and potentially into new European markets. As one of the fastest-growing companies in Europe, this funding round is pivotal for scaling its operations and enhancing its service delivery to meet increasing demand. Looking ahead, Elder aims to continue its mission of transforming the landscape of elderly care. The company is committed to building a robust alternative to residential care homes, advocating for the right of older people to age well in their preferred setting. This investment positions Elder to further its vision of reshaping how society supports its elderly, championing independence and choice for older adults across the continent.