CrossFit Secures $200M to Power the Next Level of Global Health and Fitness Revolution

We are excited to announce that CrossFit has successfully raised $200,000,000 in funding, marking a pivotal moment in our journey to transform global health and fitness. For more than 20 years, CrossFit has evolved from a humble garage gym in Santa Cruz, California, into the world’s leading platform that inspires millions to achieve improved health, happiness, and performance. This significant investment will empower CrossFit to further expand and enhance its world-renowned education and training programs, ensuring that individuals and trainers at every stage of their physical development have access to high-quality, transformative fitness experiences. The capital raised will primarily be used to broaden our global network, which already includes over 14,000 affiliated gyms across 158 countries and more than 130,000 dedicated trainers. With these funds, we plan to invest in cutting-edge research and innovation that will refine and elevate the constantly varied functional movements, high-intensity workouts, and comprehensive training strategies that have become synonymous with our brand. Additionally, this funding will support the expansion of our inclusive and welcoming community, further reinforcing our commitment to forging a broad, general, and inclusive fitness model capable of preparing individuals for any physical contingency. As we harness the natural camaraderie, friendly competition, and genuine fun that emerges whenever people come together for a CrossFit workout, we are eager to broaden our impact and reach more communities worldwide. This milestone is not just an investment in CrossFit’s future, but a commitment to ensuring that the transformational benefits of our fitness model continue to resonate on a global scale for generations to come.