Competera Secures $2.9M to Accelerate the Future of AI-Driven Retail Pricing

Competera Pricing Platform is thrilled to announce the successful closing of a $2,900,000 funding round—a major milestone in our journey to revolutionize retail pricing with advanced AI technology. Since our inception in 2017, Competera has been committed to rewriting the rules of retail pricing by providing our clients with a powerful, cutting-edge platform that optimizes every pricing decision. Our AI-driven engine has already helped businesses optimize $60 billion in revenue, while delivering 1.1 billion annual data points to fuel actionable insights and drive smarter, faster pricing strategies. This new capital injection will accelerate our platform’s development and expand our innovative solutions, supporting enhancements such as our specialized 930 context-specific AI submodels and advanced algorithms that process over 20 factors, going well beyond traditional elasticity models. The funds will also enable us to build on our strong network of 32 strategic partners and further develop our Advisory Council, which is staffed with experienced retail professionals. Our commitment is to transform pricing from a lengthy, manual process—reducing weekly repricing from 60 hours to just 4 hours—while delivering measurable results. Our clients, spread over 18 countries and counting 49 esteemed partners in our community of forward-thinkers, already enjoy benefits like a 6% increase in gross profit and a striking 98% improvement in matching quality. Alongside launching initiatives like the Pricing Heroes podcast and the Retail Pricing Community, this funding marks the next phase of our mission to empower retailers with world-class insights. We are excited for what the future holds as we continue to set new standards in the retail pricing landscape.