Business Events Victoria Secures $40,000 Grant to Boost Regional Victoria's Conference Industry Growth

We are thrilled to announce that Business Events Victoria, a leading membership-based organization dedicated to promoting Regional Victoria as a premier destination for business events, has successfully raised $40,000 in funding. Founded in 1996 by the Regional Victoria Conference Group, Business Events Victoria brings together a diverse collective of conference venues, accommodation providers, tour operators, local councils, and regional tourism organizations. This collaborative effort highlights the necessity for a united industry approach to market and promote business events throughout the stunning landscapes of Regional Victoria effectively. The newly acquired funds will significantly elevate our initiatives aimed at growing Regional Victoria’s share of the meetings, conference, and events market. This funding will support a range of activities, including the development of enhanced marketing strategies, participation in key industry expos, and the creation of impactful promotional materials, all designed to showcase the unique qualities and diversity of our venue offerings. By effectively highlighting what our region has to offer, Business Events Victoria aims to attract more national and international events, boosting not only our local economy but also enhancing the overall visitor experience in our beautiful region. As we embark on this new chapter, we are excited about the opportunities that lie ahead. We invite all stakeholders within our vibrant community to join us in reinforcing Regional Victoria’s position as a top choice for business events, making it an essential consideration for event planners everywhere.