Brij Raises $8M to Bridge Online & Offline Retail, Empowering Brands with Data-Driven Mobile Experiences

Brij, a pioneering software platform designed to bridge the gap between online and offline retail, is celebrating a landmark achievement by raising $8,000,000 in its latest funding round. This substantial capital injection underscores the strong market confidence in Brij’s innovative approach, which empowers brands to reclaim invaluable customer data often lost in the shuffle of traditional retail and bustling marketplaces. By offering a seamless integration between digital and physical touchpoints, Brij is redefining how brands connect with their customers, enabling them to harness critical insights that drive more personalized and effective marketing strategies. The fresh funding will be strategically allocated to further enhance Brij’s mobile-optimized experiences—a key element that ensures customers receive fast, reliable engagement no matter where they are. Investors are particularly excited about Brij’s ability to accelerate retail velocity, providing a much-needed solution for brands grappling with outdated data collection methods that fail to capture the complete customer journey. With this new capital, Brij plans to expand its platform’s capabilities, refine its analytics tools, and broaden its reach to support a wider network of retail partners aiming to thrive in an increasingly competitive marketplace. As the boundaries between digital and physical commerce continue to blur, Brij’s commitment to innovation remains at the forefront, revolutionizing customer engagement and data utilization. This funding milestone not only validates Brij’s vision but also sets the stage for transformative growth, heralding a new era of data-driven, omnichannel retail experiences that are poised to reshape the industry.