Braze Secures $20M in Series C Funding to Elevate Cross-Channel Customer Engagement

Braze, a leading customer engagement platform renowned for powering lasting connections between consumers and the brands they love, is thrilled to announce its successful funding round, securing $20 million in fresh capital. This strategic investment underscores market confidence in Braze’s innovative approach to transforming how companies interact with customers across multiple channels. With a platform that enables marketers to aggregate and act on data from any source in real time, Braze is uniquely positioned to revolutionize customer engagement by leveraging cross-channel messaging, journey orchestration, and AI-powered experimentation to optimize marketing strategies. The newly raised funds will fuel Braze’s expansion plans and further enhance its suite of customer engagement solutions. By bolstering research and development efforts, the company aims to advance its technology, empower businesses to build more dynamic, engaging, and personalized customer experiences, and ultimately foster long-term loyalty and growth. In an era where personalized consumer interactions are paramount, this investment is expected to accelerate product innovation, fortify its market-leading position, and expand its reach across North America, Europe, and APAC from its headquarters in New York. Acknowledged by industry experts and recognized in accolades such as the 2024 U.S. News Best Technology Companies to Work For and the 2023 UK Best Workplace for Women by Great Place to Work, Braze continues to set high standards in both innovation and workplace culture. The company’s repeated recognition as a Leader in Gartner’s 2023 Magic Quadrant for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs further validates its commitment to excellence. Learn more about Braze’s journey and offerings at braze.com, as it embarks on this exciting new chapter with enhanced resources to redefine customer engagement globally.