BetterPlace Secures $3.8M to Revolutionize Frontline Workforce Management Across Asia and the GCC

BetterPlace is excited to announce a major milestone in our journey—we have raised $3,800,000 in new funding to support the continued growth and innovation of our human capital SaaS solutions. As Asia’s largest platform for managing the entire lifecycle of frontline workers, BetterPlace is on a mission to transform workforce management and empower millions across the APAC and GCC regions. Our flagship product, goBetter, is an all-inclusive, full-suite HRMS platform that efficiently handles everything from discovery, hiring, and onboarding to background verification, attendance and payroll, upskilling, and vendor management. This considerable funding boost will enable us to further enhance goBetter’s capabilities and broaden our reach to more enterprises looking to streamline their workforce operations. Since its inception, our robust and unified tech platform has positively impacted over 30 million lives and redefined workforce management for more than 1,500 businesses across 500 locations. With BetterPlace Select, our commitment to holistic workforce fulfillment for both full-time and gig workers has driven significant improvements in operational efficiency. Complementing this, BetterPlace Money’s credit services have not only significantly reduced attrition rates but have also amplified overall productivity, allowing enterprises to maximize the value of their frontline workforce. This new capital injection is set to accelerate our product development, strengthen our technological infrastructure, and expand our market presence even further. As we build on our strong foundation, we remain dedicated to driving employee efficiency, reducing compliance risks, and ultimately unleashing the full potential of frontline workers to transform businesses on a global scale. We are excited to embark on this new chapter and welcome our partners and stakeholders to join us in shaping the future of workforce management.