Apriority Financial, Inc. Raises $2.3M Seed Funding

Apriority Financial, Inc. has secured $2,300,000 in a recent funding round. The company operates a Personal Debt Optimization Platform designed as an employee benefit, aimed at transforming how individuals manage and optimize their personal debt. This capital infusion will support the company's continued development and expansion initiatives. The Apriority Personal Debt Optimization Platform provides employees with real-time insights into their financial status, helping them make informed decisions. Users link their liabilities, and the system, utilizing patented machine learning technology, automatically scans major lenders. It alerts users to the best offers and savings opportunities across various personal debts, including mortgages, student loans, auto loans, personal loans, and credit cards. This continuous market snapshot tool aims to function as a 24/7 financial advisory resource. This funding round is significant as consumer debt levels continue to impact employee financial well-being and workplace productivity. Apriority Financial plans to use the capital to accelerate its platform development, expand its market reach to more organizations, and enhance support for its growing user base. The investment underscores a recognized need for solutions that alleviate financial stress among employees. The company is focused on its mission to provide tools that promote financial health. This investment positions Apriority Financial to further its efforts in revolutionizing debt management and empowering employees to achieve greater financial wellness, ultimately contributing to improved overall workplace productivity and employee satisfaction.