AppsFlyer Secures $210M Funding to Accelerate the Future of Mobile Marketing & Attribution

In a landmark achievement, AppsFlyer, the global leader in mobile attribution and marketing analytics, has successfully raised $210,000,000 in its latest funding round. This impressive funding milestone underscores the confidence investors have in AppsFlyer’s cutting-edge technology and its revolutionary approach to helping data-driven marketers around the world. As billions of mobile actions are processed every day on its platform, AppsFlyer continues to set industry benchmarks by providing innovative and independent measurement solutions, which empower businesses to maximize the return on their marketing investments. The new injection of capital will be strategically used to further enhance AppsFlyer’s suite of products, including People-based Attribution, NativeTrack™ Attribution, and the industry-leading Protect360 fraud detection solution, along with boosting its marketing analytics and deep linking services through OneLink’s capabilities. This growth is aimed at meeting the ever-evolving demands of over 12,000 leading brands and countless mobile applications worldwide. The investment will also fuel global expansion efforts and support ongoing research and development, ensuring that AppsFlyer remains at the forefront of mobile marketing innovation. With strategic integrations with giants like Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent, and more than 4,600 partners, AppsFlyer has built an unrivaled ecosystem that enhances transparency and performance in mobile marketing. As the company continues to lead the charge in offering reliable and insightful tools for marketers and app developers, this funding round marks a significant step toward scaling its operations and solidifying its position as the indispensable partner for mobile success. To learn more about AppsFlyer and its transformative solutions, visit www.appsflyer.com.