Alternative Bridging Corporation Secures $4.5 Million to Revolutionize People-First Property Finance

Alternative Bridging Corporation (ABC) is thrilled to announce a successful funding round, having raised $4,500,000 to further its mission of being truly alternative in the lending landscape. With a clear-cut vision to be ALTERNATIVE by both name and culture, ABC is committed to finding solutions rather than problems, and fostering fairness, transparency, and flexibility across all interactions. This significant infusion of capital will empower the company to continue developing innovative lending solutions that bridge traditional gaps in the property industry and the SME market. ABC’s approach is built on the firm belief that every enquiry matters. By working closely with its introducers and borrowers, the company converts opportunities into loans in a swift and straightforward manner. With the new funding, ABC aims to strengthen its operational capabilities, invest in technology that supports its unique underwriting process, and expand its outreach to underserved segments of the market. As a listening lender, ABC sets itself apart by reviewing the facts with both intelligence and empathy—thinking outside the box to deliver reliable and prompt results. Jonathan Rubins, a director of ABC and Head of Sales, encapsulates the company’s unique selling proposition by emphasizing that its loans are individually underwritten by people for people, moving away from the conventional tick-box and algorithm-driven models. He notes that even in the face of challenging opportunities, the comprehensive gathering of circumstantial information can transform a “no” into a “yes.” With property finance at its core, ABC is now better positioned than ever to capitalize on emerging opportunities, further solidifying its role as an innovative, trustworthy partner in the lending industry.