AdTech Innovator TRUEX Secures $9 Million in Seed Funding to Revolutionize Interactive Advertising

We are excited to announce that true[X], a leader in effective advertising for on-demand interactive media, has successfully raised $9 million in its latest funding round. This investment underscores the growing demand for innovative engagement advertising solutions and will be pivotal in further enhancing our core product, true[ATTENTION]. At true[X], we are committed to creating an ad experience that is enabling rather than interruptive, and this funding will allow us to refine our technology to deliver on our promise of “zero waste” advertising. Founded in 2007, true[X] has consistently been at the forefront of shaping the advertising landscape with our pioneering engagement-based ad model, which provides unparalleled value to consumers, premium publishers, and brand advertisers alike. With our unique approach, we’ve effectively created a new commercial break for interactive media that not only captivates audiences but also drives meaningful monetization opportunities. The support from this funding round will facilitate the expansion of our technology platform and allow us to take our engagement advertising system to new heights. With headquarters located in both Los Angeles and New York, and additional offices in Chicago, Atlanta, and Detroit, true[X] is poised to lead the charge in transforming how brands connect with their audiences. We are grateful for the continued trust and support from our investors and are excited to embark on this journey to further revolutionize the advertising industry. For more information about true[X], please visit www.truex.com or connect with us on social media.