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Recently Funded|Amount: USD 1.8B|Industry: Software Development

Adobe Marketo Engage Secures $1.79 Billion to Revolutionize Marketing Engagement

Marketo

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Adobe Marketo Engage is thrilled to announce a landmark funding milestone, having raised $1,790,000,000 to fuel the next phase of our innovation and growth. This significant capital injection reinforces our commitment to empowering marketers worldwide with the leading Engagement Platform that builds brand value, grows revenue, and proves impact. As a company consistently recognized as an industry pioneer, Adobe Marketo Engage leverages its unique blend of scalability, reliability, and openness to address today’s dynamic marketing challenges. With trust from thousands of CMOs and a vibrant community that includes the renowned Marketing Nation® and our LaunchPoint® partner ecosystem, our platform continues to set the standard for excellence in digital marketing. The new funds will be dedicated to accelerating product development and expanding our technological capabilities, ensuring that our platform remains at the forefront of digital transformation. We plan to invest in advanced data analytics, artificial intelligence tools, and enhanced customer engagement features, all of which are designed to enable marketers to achieve unprecedented levels of personalization and efficiency in their campaigns. Moreover, the capital will support global expansion initiatives, strategic partnerships, and further integration within our comprehensive ecosystem, creating deeper value for our users and continued competitive differentiation in the market. To learn more about how Adobe Marketo Engage is leveraging this opportunity to redefine digital marketing, and to explore our innovative community and partner ecosystem, please visit www.marketo.com. This funding milestone marks not just a financial achievement, but also a renewed commitment to driving innovation and delivering tangible business results in an increasingly complex digital landscape.
February 2, 2025

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  • Sales Enablement Tools
  • Customer Relationship Management (CRM)
  • Content Management Solutions
  • Analytics and Reporting Services
  • Email Marketing Solutions

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